Corporate Branding

Corporate branding refers to company’s name or identity and the best way it’s presented to customers. A brand typically represents its values and identity. It helps the organization build an identity in the preferred market. Corporate brand also refers to Customers gut feeling about a product, service or company. It brings value to customers. Trust is most important factor of corporate branding.  Corporate brand serve as a powerful navigational tool of company for the purpose including identity, investment and most importantly consumer buying behavior.  It maintains products and services in line with the company’s values, vision, and mission.

     Corporate branding is a powerful marketing instrument .Corporate branding promotes the brand name of the company.  It is a large marketing concept that helps companies secures a strong position in the market. Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touch points. These touch points include; logo, customer service, treatment and training of employees, advertising stationery and quality of product and services.