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CREATIVE
Digital Marketing Campaigns
Digital marketing is the process of selling products and services through digital channels. Social media, Google Ads, Email and Websites are part of it. A well planned digital marketing strategy helps companies to grow their business.
Digital marketing is simply marketing. It applies marketing tactics online. Digital marketing uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing using digital channels to reach consumers. Business investing in digital marketing to have a strong online presence and sell their product and services to potential customers.
Some of the major modules in digital marketing are as follows:
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Social Media Advertising
- Email Marketing
- Marketing Automation
- Analytics
- Integrated Digital Marketing
The advantage of digital marketing is Global reach, Local reach, Lower cost, easy to learn, effective targeting etc. Digital marketing help to increase customer loyalty with frequent communication. Digital marketing help to consumers to see an ad online, serch and compare prices on different website then go to a store to try the product or shop on an online store. And it also helps engage the customer at every buying stage.
